New York Post Brings Bold News to California with New Tabloid Launch
August 5, 2025 — In a bold and rare move in today’s media landscape, New York Post Brings Bold News to the West Coast by launching a brand-new tabloid newspaper and news website in California. The new venture, titled The California Post, is set to hit newsstands and the digital world in 2026, aiming to shake up the Golden State’s news ecosystem with an assertive, irreverent, and conservative-friendly voice.
This expansion adds another feather to the cap of Rupert Murdoch’s media empire. Known for its punchy headlines, sharp reporting, and right-leaning editorial stance, the New York Post is now bringing that same energy and voice to the nation’s most populous state. With a daily print edition and a robust digital presence, New York Post Brings Bold News in a 21st-century rarity: the birth of a new American newspaper with a significant print commitment.
A Big Move into a Tough Market
Launching a new newspaper, especially one with a print edition, is no small feat in today’s media climate. Since 2005, over 3,200 newspapers across the U.S. have closed, a statistic that highlights the challenges facing the industry. Digital media, shifting consumer habits, and declining ad revenues have made newspaper launches extremely rare. Yet, New York Post Brings Bold News by betting on California’s massive population and its demand for dynamic, localized reporting.
“While it’s true the media landscape is challenging, the New York Post has been finding success through its unique voice, editorial lens, and quality coverage. That same formula is tailor-made for California,” said a spokesperson for the New York Post Media Group.
California Post: The Details
The California Post will be based in Los Angeles and will cover politics, business, entertainment, sports, and local news. It will also draw on the New York Post’s national reporting network. Plans include a seven-day print edition and a full digital suite including a website, social media presence, and multimedia offerings such as video and audio content.
“There is no doubt that the Post will play a crucial role in engaging and enlightening readers, who are starved of serious reporting and puckish wit,” said Robert Thomson, CEO of News Corp., the corporate parent of the New York Post. He criticized California’s media environment as filled with “jaundiced, jaded journalism,” and suggested that New York Post Brings Bold News to fill this perceived gap.
A Unique Opportunity in California
California is home to nearly 40 million people and still boasts hundreds of newspapers, including major dailies in Los Angeles and San Francisco. However, the Los Angeles market has not seen a dedicated tabloid focused on regional issues in recent memory. Danny Bakewell, president of the Los Angeles Press Club, called it “an untested market” but acknowledged that high-quality news could thrive amid shrinking traditional outlets.
“L.A. is always ready for good-quality news reporting, and particularly in this moment when so many other papers are shrinking and disappearing, it could be a really unique opportunity,” Bakewell said.
New York Post Brings Bold News to seize this opportunity and establish itself as a powerful voice in the California media space.
The Post’s Legacy
The New York Post, founded in 1801 by Alexander Hamilton, is one of the oldest newspapers in America. Rupert Murdoch acquired it in 1976, sold it in 1988, and bought it again in 1993. The Post is famed for its sensational headlines, gossip column Page Six, and often racy or provocative coverage. Its headline “Headless Body in Topless Bar” remains iconic.
The Post is not just a tabloid; it has been a major player in national politics, especially from a conservative viewpoint. It has covered key political events and stories, including the Hunter Biden laptop controversy, and it maintains a strong influence with readers such as former President Donald Trump.
In recent years, the Post’s digital growth has been significant, with 90% of its audience residing outside of New York. The Los Angeles area is the paper’s second-largest market, making it an ideal location for expansion. Editor-in-Chief Keith Poole said, “The California Post is the next manifestation of our national brand,” confirming that New York Post Brings Bold News to expand its national footprint.
Leadership and Staffing
Poole will oversee the new California paper alongside Editor-in-Chief Nick Papps, a seasoned journalist with decades of experience at News Corp.’s Australian outlets. Papps also spent time in Los Angeles as a correspondent, giving him a familiarity with the city’s media and political landscape. While the exact number of journalists joining The California Post hasn’t been disclosed, expectations are high for a robust editorial team.
New York Post Brings Bold News through this new venture, reinforcing its position as a leader in conservative-leaning journalism with national reach.
Why Now?
Despite the turbulent environment for print media, the New York Post sees an opening. Its unique editorial voice, a mix of hard-hitting news and satirical edge, may appeal to Californians seeking an alternative to existing outlets. With widespread media consolidation and the decline of local journalism, New York Post Brings Bold News at a time when many readers are hungry for new perspectives.
Additionally, the Post’s established digital infrastructure allows it to launch swiftly in new markets. Its success online, especially with national coverage and viral content, could help the California edition gain rapid traction.
The Road Ahead
As New York Post Brings Bold News to California, it enters a highly competitive yet evolving media market. The Post aims to disrupt the status quo by offering a blend of investigative journalism, entertainment, sports, and cultural commentary with a distinctive tone.
Readers can expect the same brash headlines, deep dives into political and social issues, and unique takes on West Coast events. Whether The California Post can carve out a niche remains to be seen, but the boldness of the launch has already made waves.
Conclusion: New York Post Brings Bold News to the West
In a time when most newspapers are shrinking, New York Post Brings Bold News by launching a new print and digital newspaper in California. Leveraging its rich legacy, national reach, and strong editorial identity, the New York Post aims to establish itself as a vital media player on the West Coast.
As The California Post gears up for its launch, industry observers and readers alike will be watching to see how it redefines news coverage in the region. With its unique blend of sensationalism, sharp reporting, and conservative commentary, New York Post Brings Bold News that may reshape California’s media landscape.